War Child | Newsroom

April 13, 2010

For immediate release:

Aeroplan today announced the launch of a brand new suite of rewards called Money Can’t Buy in support of War Child Canada.  Starting today, members can redeem their Aeroplan Miles for a variety of rewards that are unique to the Aeroplan program and specially designed to satisfy the dynamic interests and lifestyles of Aeroplan members.

The Money Can’t Buy Rewards features exclusive items autographed by major artists and musicians including Rush’s Neil Peart, Moby and Blue Rodeo’s Jim Cuddy. 100% of the proceeds from these redemptions will go to support Aeroplan’s Beyond Miles partner, War Child Canada, an award-winning charity that provides humanitarian assistance to war-affected children in some of the most devastated regions of the world.

“We are very excited to offer these truly one-of-a kind rewards to our members,” said Craig Landry, Senior Vice President, Commercial, Aeroplan.  “This new rewards category will give members access to items that they might not be able to purchase elsewhere and ultimately give members more choice when it comes to reward options.”

Following are some examples of the Money Can’t Buy Rewards selection:

* Drum Cymbal signed by Neil Peart, drummer and lyricist of Canada’s rock band Rush – 141,000 Aeroplan Miles;
* Gibson Acoustic Guitar signed by Jim Cuddy, singer and guitarist of Blue Rodeo – 117,500 Aeroplan Miles;
* Gibson Epiphone Guitar signed by Moby – 94,000 Aeroplan Miles

Money Can’t Buy Rewards are available on Aeroplan.com and new rewards will be added on an

ongoing basis.  To view the full list of Money Can’t Buy Aeroplan Rewards, please visit

http://www2.aeroplan.com/mrch/money-can-t-buy/cnmoneycantbuy-p1.html   or to find out more

information about Aeroplan’s Beyond Miles program, please visit: www.aeroplan.com/donate.

War Child works with children all over the world to reduce the effects of poverty, provide an education and to defend and promote child rights.  War Child works to help children whose lives have been torn apart by conflict, to provide them with the means to build a brighter future.  War Child works with local people and organizations in Afghanistan, Sudan (Darfur), Uganda, Sierra Leone, Democratic Republic of Congo, Ethiopia, Sri Lanka, Georgia and Haiti.  For more information about War Child, please visit www.warchild.ca.

About Aeroplan

Aeroplan, Canada’s premier coalition loyalty program, is owned by Groupe Aeroplan Inc., the global leader in loyalty management.  Aeroplan’s millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors. In 2009, over 2.1 million rewards were issued to members including more than 1.5 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,000 destinations worldwide. In addition to flights, members also have access to over 600 exciting specialty, merchandise, hotel, car rental and experiential rewards.  For more information about Aeroplan, please visit www.aeroplan.com or www.groupeaeroplan.com.

For more information about War Child Canada, please contact:

Fiona Hack, Senior Manager, Communications & Marketing

War Child Canada

(416) 971-7474 or 1-866-WAR-CHILD (927-2445)

fiona@warchild.ca

For more information about Aeroplan, please contact:

Christa Poole

Aeroplan

(416) 352-3745

christa.poole@aeroplan.com

This entry was posted on April 22, 2010 @ 12:07 PM and is filed under Releases. Both comments and pings are currently closed